Thule is Australia’s leading and largest roof rack supplier. Thule approached Image Traders to assist with the companies growth and gain exposure within the digital marketing space for their products. With a brand known worldwide for quality products, it was time to take it to the next level.
Custom Website Development
Extremely Clean & User Friendly Site Design
Comprehensive Content Management System
Extensive R&D for Organic Search Engine Optimisation Strategies
Implementation of Search Engine Strategy
Client Log-ins with Permission Controls
Client Interface Reporting and Management
Statistics Solutions and Analytical Reporting
Conversion Rate Optimisation to Improve ROI
Custom Built Store Finder for Retail Outlets Australia Wide
Custom Built Fit Guide for Every Vehicle Make & Model
Featured Carousel to Promote Key Products
Development of a user friendly CRM System
Seamless E-newsletter Tool for Subscriptions and Email Distribution
Social Media Branding and Advertising
Print Media Design and Implementation
Website and Email Hosting
Image Traders designed and developed a tailor made solution that ticked all the boxes. Within 3 months, the consumer and retail response was exceptional.
The Store Finder enabled customers to find the nearest dealer location within a few clicks and the product search selection identified the best fit dealer. The Fit My Car guide allowed customers to identify the best roof rack solution for their vehicle make & model within a few seconds.
Not only did we triple the viewing traffic, we provided a knowledge base solution to all current and prospective clients or retailers. The website attracts over 5,000 visits per day and is found in top position on all major search engines for the industry and product keywords.
The response from Thule management after completion of development was remarkable.