If your website design is the coolest looking site that the web world has ever seen, thats great! But if people cant understand what you do in about 10 seconds they will leave your site, and then your website will not work.

Website users need to find the information they are looking for within 3 to 5 clicks. Otherwise you will loose customers from your website.

Search Engine Optimisation is essential for the success of any website. The basics of website design (if coded correctly) will get you your website into a reasonable search engine position, then there are some tecniques and methods to try that can assist your website to reach the better positions on search engines.